Many businesses are using Twitter to connect with followers, create brand awareness, and drive traffic to their websites, and you can do the same for your independent practice. Twitter is a powerful social media channel that lets you share small bites of content that can keep both potential and existing patients interested in your practice while allowing you to repurpose content from your blog and other social media outlets like Facebook. Setting up a business Twitter account is a simple process. Follow these easy steps to get your Twitter account up and running: